How She Built This! - The Next Level

The Deeply Graphic Designcast - DGDC

How She Built This

A real look at creative entrepreneurship

On this episode of The Next Level, Tom Lauro sits down with Ashley Burke, the creative force behind Steady Hand Cafe & Collective in Bradley Beach, NJ. What began as a mobile coffee cart soon evolved into a vibrant brick-and-mortar café, and a full expression of Ashley’s artistic vision, entrepreneurial spirit, and deep love for community.

Ashley shares her early beginnings as a working artist and barista, and how those dual paths eventually merged into something bigger. She opens up about navigating the transition from side hustle to business ownership, the growing pains of scaling a creative idea, and the importance of trusting your gut, especially when you don’t have all the answers.

They also explore how Steady Hand Cafe’s branding came to life through color, playfulness, and a childlike sense of wonder. But at its core, the café is a space built to uplift others, whether that’s through inclusive hiring, collaborating with local makers, or creating a culture where self-expression is always welcome.

If you’ve ever wondered what it really takes to build something meaningful from scratch, or how to stay creatively fueled while doing it, this conversation delivers.

Key Takeaways:

• Ashley Burke is the founder of Steady Hand Cafe, which began as a creative side project.
• Her background in art and design heavily influenced the cafe’s branding and aesthetic.
• The cafe stands out for its colorful, playful identity and unique flavor profiles
• Inclusivity, collaboration, and community support are foundational to the business.
• Ashley shares advice on pivoting with purpose, embracing uncertainty, and growing sustainably.
• She encourages creatives to trust their instincts, lead with heart, and build with intention.
• Steady Hand is more than a coffee shop, it’s a living, breathing creative collective.

https://www.steadyhandcollective.com

https://www.instagram.com/steadyhandcafe

https://www.wixstudio.com