Episode 2: Personalization in the face of the pandemic, increasing privacy regulation and decreasing consumer trust.
Manage episode 336419601 series 3251177
In this episode Rachel Bicking (Chief Data & Analytics Officer, cxLoyalty ) welcomes Professor Moira Clark (Founder & Director, HCCM) and Suneel Grover (Advisory Solutions Architect, SAS) to discuss personalization
Rachel, Moira and Suneel discuss:
Customer privacy, trust, and the value exchange
AI, ML and the relationship between data science and marketing
COVID-19 and its impact on personalization
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