How Liz Mosley Built a Brand Studio Without Losing Herself

The Creative Flight with Ivy Malik

Liz Mosley gets real about what it takes to grow a design-led business without losing your identity in the noise.

We talk about everything from why she still presents three brand concepts (despite the industry pressure to do just one), how she filters out red-flag clients, and what she’s learned from years of doing things her way.

This isn’t a highlight reel. It’s an honest look at imposter syndrome, perfectionism, and trusting your gut in an algorithm-driven world. We also dive into AI’s limitations, the role of taste in design, and how her heritage shapes the way she works.
We cover:

– Her full design process, from inquiry to delivery

– Why she refuses to niche by industry

– How she built a podcast with over 170 episodes

– The real role of taste in design (and why AI can’t replicate it)

– What red flags she looks out for in client work

– How culture, boundaries, and burnout shape creative growth

About Ivy:
Ivy Malik helps creatives and coaches step into premium pricing, high-value sales, and effortless business growth. All without overworking, undercharging, or second-guessing their worth. With 19+ years of business experience, she combines pricing psychology, sales strategy, and intuitive coaching to help her clients raise their rates, attract premium clients, and scale with confidence. Through Ivy Malik Coaching, she teaches entrepreneurs how to sell with ease, align their business with their energy, and multiply their revenue without force or burnout

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Thanks for tuning in, and I hope you enjoyed the flight.
Find me on:

Website: https://ivymalik.com/

Instagram: https://www.instagram.com/ivymalikofficial/

LinkedIn: https://www.linkedin.com/in/ivymalik/

Youtube: https://www.youtube.com/@ivymalikofficial

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About Liz Mosley:
Liz Mosley is a graphic designer with over 17 years experience and now specialises in creating creative branding and websites for small business owners. She also hosts a podcast called Building Your Brand and teaches courses showing people how to create their own branding if they don’t have the budget to outsource it. Her goal for her clients and students is for them to come away with branding that they love that helps them to feel so proud and confident promoting their businesses and sharing what they do with the world. She also loves sharing her own lessons about running a small business, talking about rejection, public speaking and just generally trying to be a cheerleader for her audience and clients.

In this episode:

Website
https://www.lizmosley.net
Podcast: Building Your Brand

Instagram (Studio): @lizmmosley

LinkedIn: Liz Mosley