'No Risk, No Reward' with Callum Mitchell, Perdrisat Perfume

The Creative Coach with Dan Brophy

In this episode I’m talking to Callum Mitchell - founder of Perdrisat Perfume. A few years ago Callum ventured into the world of fragrance - interested in creating his own signature scent...not knowing he would end up launching his own fragrance business - and all that might come with that

His most recent launch of his summer collection has caused him to receive quite a bit of backlash from the online perfume community. In this episode we dive into the good and the bad of taking risks and launching your own business, and cover topics such as:

• What makes a perfume good?
• How do you even make perfume?
• The importance of having a good support system.
• How necessary it is to take risks in business.
• The steps and processes behind what inspires Callum to make each perfume, rather, 'characters' as he calls them.
• The endlessness of creativity and what to do with it.
• And we go over some of the comments he received during the backlash.

If you're as keen as I am to try out his range, you can find out more:

https://www.perdrisatperfume.com/

https://www.instagram.com/perdrisatperfume/

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