Behind the Scenes of the Punk Rock Side of Wine with Paul Greico, Owner of Terroir Tribeca

The Cork & Fizz Guide to Wine

What would you do if you were asked to leave your college and your punishment was to work in your parent’s restaurant and go to Italy for 28 days to visit wineries.

Would you go?

You better believe that is what today’s guest Paul Greico did and it set a chain of events into motion that would ultimately culminate in Paul becoming the founder and owner of the punk inspired wine bar, Terroir Tribeca in New York.

Paul is dropping all the tea when it comes to owning a wine bar and running it in an unconventional way.

How unconventional? Well, one summer he only served Riesling. Yep that’s it and since then he’s done something Riesling inspired every summer. He’s coined it “The Summer of Riesling”.

Paul is going beyond just the glass of wine in this episode. In fact he thinks the whole idea of describing wine by its acidity, body, and aromatics is ridiculous because it’s so subjective!

He’s diving into the emotional connections of wine, the historical significance of wine and sharing misconceptions when it comes to wine prices in restaurants.

So, if you are ready to reflect on the significance of storytelling, emotional connections, and unexpected pathways within the world of wine, grab a glass of wine and press play!

Episode Highlights:

• The story behind Terroir Tribeca in New York

• Focus on experience and celebration of food and wine

• The subjective nature of wine tasting

• Storytelling in wine

• Transportational aspect of wine

• Misconceptions behind restaurant wine pricing

• How wine and music are similar

• What is the “Summer of Riesling”?

• Generational change in wine drinkers

Connect with Paul:

www.wineisterroir.com

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