3. Mistake 2: Comparing podcasting to mainstream radio

The Christian Entrepreneurs Podcast

A tartalmat a Annemarie Cross: Brand & Communications Strategist; Chief Storyteller; The Podcasting Queen, Annemarie Cross: Brand, and Communications Strategist; Chief Storyteller; The Podcasting Queen biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Annemarie Cross: Brand & Communications Strategist; Chief Storyteller; The Podcasting Queen, Annemarie Cross: Brand, and Communications Strategist; Chief Storyteller; The Podcasting Queen vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

1+ y ago 7:34

MP3•Epizód kép

Hi, this is Annemarie, and welcome to another #ListenerIntoLead tip. This is tip #3, which are the mistakes I made 13 years ago when I started my very first podcast.

My co-host and I assumed this too, however, we were wrong.

In fact, when my cohost and I hired mentors to help us monetize our podcast (back in 2008-2010) - many of them had come from mainstream radio and suggested we monetize our show with advertising and sponsorships.

However, one of the things we didn’t realize back then (which I know now) was the incredible value of a smaller yet highly niched and highly engaged audience.

And, how with a smaller highly niched audience you were far better to monetize your OWN message before you monetize someone else's.

I share more in today’s tip.

Additional Resources:

Profitable & Purposeful Podcasting Masterclass for Coaches and Consultants

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415 epizódok

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