Should You Market or Hire First? The 90-Day Rule

The Business Savvy Therapist: Marketing, Hiring & Systems to Grow and Scale Your Therapy Practice

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In this episode, I break down the biggest question for practice owners looking to scale: should you market or hire first? If you’ve been stuck in analysis paralysis, not knowing whether to bring in more clients or hire a therapist first, this episode will give you the 90-day rule—the strategy I used to successfully scale my group practice. You’ll leave with a clear step-by-step timeline so you can confidently start growing today.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:28] Why most practice owners get stuck and do nothing—avoiding growth.
[03:20] The 90-day rule: why hiring and marketing must happen together.
[06:16] How long it really takes to hire the right therapist
[08:13] Why Google Ads is the fastest way to fill a group practice (and why you shouldn’t DIY it).
[16:59] How to craft a job posting that stands out and attracts your perfect therapist.
[22:48] What to say in interviews to set expectations and remove the pressure of getting new hires fully booked.

Links From the Episode:

Group Practice Growth Guide: Should You Market or Hire First? https://mccancemethod.com/market-or-hire-first-organic/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod