S10 Ep 10: How to Uncover Hidden Frustrations at Work with Alice Sheldon

The Business of Being Brilliant

Why do seemingly small interactions at work sometimes spark big reactions, and how can understanding our underlying needs transform the way we handle conflict? In this episode, Helen sits down with Alice Sheldon, a psychologist, educator, creator of Needs Understanding, and author of *Why Weren’t We Taught This at School?* to shine a light on those “fingerprint needs” and the hidden frustrations we all carry with us into the workplace.

Together, they explore:

⭐️ What “needs” really are, not just survival, but purpose, creativity, recognition, and more and why we’re all wired to react when they’re threatened.

⭐️ How our brains often “flip their lid” during conflict or feedback moments, making rational thinking nearly impossible in the heat of the moment.

⭐️ Simple techniques to uncover your own primary needs (and those of your colleagues), recognise when they're getting triggered, and reset before reacting.

⭐️ Why team dynamics often reflect unspoken, unmet needs – plus practical advice for managers and individuals to approach tension more compassionately.

⭐️ The difference between empathy and sympathy (and why true empathy creates space for real change).

Alice shares stories of her own big emotional responses at work, and describes easy, actionable ways to build self-awareness, de-escalate drama, and create genuinely healthier communication at every level in an organisation. Whether you’re a manager, team member, or just someone curious about workplace dynamics, you’ll come away from this episode energised and equipped with a fresh ‘kind lens’ for even your trickiest work relationships.

Tune in for a fascinating conversation about neuroscience, vulnerability, and the messy business of being human at work.

About Alice Sheldon

Alice Sheldon is the creator of Needs Understanding, a transformative approach to communication and relationships that fosters empathy, connection, and empowerment. She shares this work globally through keynotes and workshops, helping individuals and teams thrive.

Her book, Why Weren’t We Taught This at School?, has been translated into eight languages.

Alice holds an MA in Psychology and Neurophysiology from Oxford University. Before founding Needs Understanding, she worked as a secondary school teacher, a barrister, and later led Advocate, the Bar’s national pro bono charity.

Learn more at www.needs-understanding.com.

Connect with Alice on Linked In: https://www.linkedin.com/in/alice-sheldon/

Alice’s free fingerprint need guide: https://www.needs-understanding.com/fingerprint-need-guide

Alice’s free list of needs: https://www.needs-understanding.com/essential-lists

Alice’s book: Why Weren’t We Taught This at School?

Links:

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Get in touch about Helen’s Time-Intelligent Teams workshops or view/download a flier here.

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