))
181: Meet an account planning pioneer, Robin Hafitz.
Manage episode 435326683 series 3436930
A tartalmat a Creative Brief Workshops LLC biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Creative Brief Workshops LLC vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
She was a founding partner at Mad Dogs & Englishmen in New York (thank you Dave Dye for your encyclopedic memory!). And today, she runs her own strategy consulting firm, Open Mind Strategy. Henry Gomez and I are thrilled to welcome Robin Hafitz to a sit-down chat on The Brief Bros.
Robin was one of the first five American practitioners of account planning, what we now call strategy. And she has some stories to share about those early days. But this is more than a trip down memory lane. Robin shares her insights on insights, briefs, brands and clients. And her working relationship with her co-founding partner, Nick Cohen.
Reminder: For small group and corporate training in writing inspiring creative briefs, contact Howard Ibach at creativebriefworkshops.com for availability.
100 epizódok
Megosztás
