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Unlocking the Secrets of Neuromarketing | Bart F Norré, Associate Professor, School of Management Fribourg
Manage episode 436229212 series 3163739
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In this episode of "The Brand Called You", Bart F Norré, an accomplished academic and pioneer in the field of neuromarketing shares his insights on how businesses can leverage neuromarketing to better understand and connect with their customers. Tune in to hear his perspective on the limitations of traditional marketing approaches and the power of tapping into the non-conscious decision-making processes of consumers.
00:39- About Bart F Norré
Bart is an Associate Professor at the School of Management Fribourg and a visiting professor at Rishihood University, specializing in neuromarketing.
Bart is the co-founder of Stenorohm GmbH a Swiss startup developing neuroapps in the field of healthcare, HR, and marketing.
He was a Board member and director of RTT Holdings Auckland New Zealand, a startup developing data management solutions for the e-gaming industry.
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