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Brand Transgressions: Turning Crisis into Opportunity | Shalini S Jain, Co-Author, 'Managing Brand Transgressions - Eight Principles to Transform Your Brand'
Manage episode 441799387 series 3163739
A tartalmat a The Brand Called You biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a The Brand Called You vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Professor Shalini S Jain, co-author of "Managing Brand Transgressions," shares invaluable insights on how companies can effectively handle brand crises. Through compelling case studies of major corporations like Johnson & Johnson, Boeing, and Starbucks, Jain illustrates eight key principles for transforming brand transgressions into opportunities for growth and improved customer trust. This thought-provoking discussion emphasizes the importance of ethical leadership, swift action, and prioritizing consumer safety in today's fast-paced business environment.
00:35- About Shalini S Jain
Shalini is the co-author of Managing Brand Transgressions - Eight Principles to Transform Your Brand.
She's an associate professor of management and director of Diversity, Equity, and Inclusion at the Milgard School of Business, University of Washington.
She's been recognized, felicitated, and awarded several times.
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