YouTube Vs. Podcast - Which is the Best Place to Publish Content?

The Big Possible

In this episode, Luke and Noah discuss the ongoing debate between choosing YouTube or podcasts as the primary platform for content creators. He offers insights into why creators shouldn't have to choose and explains the benefits of leveraging both platforms simultaneously.

Timestamps and Chapter Highlights:

• 00:00 - Introduction to the YouTube vs. Podcast debate
• 00:14 - The content overlap between YouTube and podcasts
• 00:36 - YouTube's aggressive move into the podcast space
• 01:00 - YouTube's podcast-specific features and analytics
• 01:29 - Syndicating content across multiple platforms
• 02:14 - Adding visual elements to podcast content for YouTube
• 02:52 - AI tools making video editing more accessible
• 03:37 - Offer for assistance in transitioning between platforms

Key Takeaways:

1. There's a great synergy in content between YouTube and podcasts, making it beneficial to use both platforms.

2. YouTube has introduced podcast-specific features, including analytics and RSS feed integration.

3. Content creators can easily syndicate their content across multiple platforms, maximizing reach and audience engagement.

4. Video content can be repurposed for podcasts, and audio content can be enhanced with visuals for YouTube.

5. AI tools have lowered the barrier to entry for video editing, making it easier to create content for both platforms.

YouTube's Podcast Features:

- Podcast-specific analytics

- Ability to pull in RSS feeds from Apple

- Option to publish on YouTube first and generate an RSS feed for other platforms

Tips for Cross-Platform Content:

1. Consider creating 10-minute talking head videos that can work on both YouTube and podcasts.

2. Use recording platforms that capture video for easy repurposing.

3. Explore AI tools like Riverside, Pod Castle, or Descript for easy video editing and content creation.

4. Create social media posts and shorter clips from your main content.

Links and Info:

For more insights and resources, visit The Big Possible.

Hosted by Noah Scott and Luke Baumbach, co founders of The Big Possible Creative Agency.

Have a big idea or need help creating video content?

Visit http://thebigpossible.com to learn more.

Links and Info:

• For more insights and resources, visit The Big Possible.
• Hosted by Noah Scott and Luke Baumbach, cofounders of The Big Possible Creative Agency.
• Have a big idea or need help creating video content? Reach out to us at thebigpossible.com.

Ready to elevate your podcast with stunning video content? Visit thebigpossible.com to learn how we can help bring your vision to life.