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How to Align Sales and Marketing Without the Headaches (with Aino Hakkinen from Sievo)
Manage episode 466262121 series 3567011
A tartalmat a Niels van Melick biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Niels van Melick vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
This week on the podcast, Niels van Melick sits down with Aino Hakinen, VP of Marketing at Sievo, to dive into the challenges and opportunities of sales and marketing alignment. With a background in sales development, Aino brings a unique perspective on how marketing can drive revenue, build stronger relationships with sales teams, and create strategies that actually move the needle.
Here's what you'll learn in this episode:
• The biggest misconception about sales and marketing alignment.
• How to shift marketing from a lead generator to a revenue driver.
• Why aligning on the ideal customer profile is critical—and how to do it.
• How to keep sales teams in the loop on marketing activities all year long.
• The key metrics that actually prove marketing’s impact on pipeline and revenue.
• How to prioritize the right industries and personas for long-term success.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH AINO:
🔔 LinkedIn: linkedin.com/in/ainohakkinen
🌐 Website: sievo.com
21 epizódok
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