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How Siemens Builds Its Content Strategy (with Niall Sullivan, Head of Marketing for Senseye)
Manage episode 501341825 series 3567011
A tartalmat a Niels van Melick biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Niels van Melick vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of The B2B Content Strategy Show, Niels van Melick is joined by Niall Sullivan, Head of Marketing for Senseye at Siemens. Niall shares how he built a podcast-first content strategy that stands out in a crowded market, uses AI to scale repurposing, and ties efforts to revenue without chasing vanity metrics.
Here’s what you’ll learn in this episode:
• Why the podcast sits at the core of Siemens Senseye’s content strategy and fuels every other asset
• How to use AI tools to accelerate repurposing, ideation, and distribution without compromising quality
• Practical ways to measure content’s impact on revenue when direct attribution isn’t possible
• Why gating content often does more harm than good—and what to do instead
• The biggest lessons Niall has learned about repurposing, consistency, and keeping content tied to business goals
Tune in for bold ideas and proven content plays.
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
21 epizódok
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