194: The 10 BILLION Dollar Industry - Running Your Podcast as a Business

The B-Word with Joanne Bolt

EPISODE SUMMARY

There is serious money in podcasting, and you should be running your podcast like a business to capitalize on this. In this episode, I’ll give you insider tips and analysis so you can see how the big podcasts make the big bucks.

HERE'S WHAT WE'RE DIVING INTO:

00:37 We are in a 10 BILLION DOLLAR Industry

The News is in, the Podcasting industry is nearing 10 Billion in revenue. These are the latest statistics just published!

01:14 Treat YOUR Podcast like a Business

Do you manage your podcast as if it were a business? If not, you could be missing out on some considerable money. I break down why you should take your podcast more seriously.

02:22 Don't UNDERVALUE Youtube for Your Podcasts

These days, YouTube is the 2nd Most used platform for Podcasts. We talk about why you should leverage the growing trend of audiences watching their favorite podcasts.

04:02 The Sponsorship Download Threshold

How many downloads do you need to start making sponsorships? Well, I have the latest statistics right here and I don’t fully agree with them.

07:35 My Favorite Sponsorship Model

Not all sponsorships are equal. In the best sponsorship deals, all parties end up profiting. I share with you my favorite types of sponsorships that I feel are fun, engaging and lucrative.

08:25 Are Podcast Ads Dying?

People will always skip ads, I do it and I’m sure some people here do as well. We discuss what that means for Advertisements in general and how that could impact your podcast.

09:33 Engagement is the Future

Podcasts are forever evolving. Gone are the days of looking at downloads as a key metric. Engagement and watch time will be what sponsorships are looking for in the future. The question is, how do you prepare for it?

11:12 Are You Building a Community for Engagement?

Here’s the hard truth. If you’re not building an engaged community, you will struggle. We showcase some examples I’ve come across recently of strong communities and talk about what you can learn from it.

RESOURCES

• Join the Podcast(Her) Network: https://www.podcasther.com/
• Check out The B Word Blog: https://www.thebwordpodcast.com/blog/

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