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Bridging XR Research and Industry Impact
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In this episode, AR for Enterprise Alliance Executive Director Mark Sage sits down with Edgar Rojas, Assistant Professor at Texas A&M University, and a passionate advocate for extended reality (XR) as the interface of the future.
Edgar shares how his work at the intersection of the College of Performance Visualization and Fine Arts and the Laboratory for Ocean Innovation is redefining how augmented, virtual, and mixed reality can move from academic concepts into real-world industrial application.
Backed by industry partners like the American Bureau of Shipping, Rojas and his students are diving into user experience design, technical capability testing, and practical deployment scenarios that aim to take XR out of the lab and into the hands of everyday users. Whether it's helping a local business owner or equipping enterprise operations, the message is clear: immersive tech isn’t just for tech companies — it’s a tool for everyone.
Image from the Texas A&M website for the Laboratory of Ocean Innovation.
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