Developing Mutual Action Plans

The Audible-Ready Sales Podcast

In this episode, we talk through the value of creating Mutual Action Plans with your customer, including:

• When you should use MAPs
• What a good MAP should do for both the seller and the buyer
• How you get buy-in from the customer to create one
• How do you use them throughout the sales process and into your negotiations?

Here are some additional resources:

• Ascender Course: Developing Mutual Action Plans

Other Assets with Tim Caito

• Making QBRs Valuable | Podcast
• Anchors and Give-Gets | Podcast
• The Right Mindset for Sales Negotiations | Podcast
• Shifting the Negotiation Away From Price | Podcast
• Negotiating Value – Presenting Multiple Options | Podcast
• How to Use “Most Likely Alternatives” to Improve Sales Execution | Podcast

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Check out this and other episodes of the Audible-Ready Sales Podcast on Apple Podcasts, Spotify, or our website.