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92: Cultivating Creativity - Allen Gannett
Manage episode 312239233 series 3230724
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My guest today is Allen Gannett, founder and CEO of TrackMaven and author of The Creative Curve. TrackMaven is a marketing analytics firm whose clients have included Microsoft, Marriott, Saks Fifth Ave, Home Depot, Aetna, Honda, and GE. He has been on the "30 Under 30" lists for both Inc. and Forbes.
His new book, The Creative Curve: How to Develop the Right Idea, at the Right Time is all about overturning the mythology around creative genius, and reveals the science and secrets behind achieving breakout commercial success in any field.
Allen lives in DC, but he was down in Atlanta to give a Tedx Talk at Georgia Tech so we were able to meet up to do a short podcast.
To follow Allen, visit Allen.xyz To purchase the book, visit TheCreativeCurve.com
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Music by Calvin Kraakevik
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