Why Newsletters Still Crush in 2025, Building with AI is Harder Than You Think & Going to the Moon with AI | Ethan Reeves

The AI Report Live with Liam Lawson

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Summary

In this conversation, Ethan Reeves shares his journey from a young programmer to co-founder of Orbit Marketing, discussing the evolution of AI and its impact on marketing. He emphasizes the importance of email marketing, trust, and authority in building successful businesses. Ethan also delves into the challenges of navigating the SaaS landscape, the significance of having a structured process in place, and the joy of creating and building products that provide value to users.

Chapters

00:00 Introduction to Ethan Reeves and His Background

02:57 The Evolution of AI and Machine Learning

05:36 Founding Orbit Marketing and Its Journey

08:43 The Power of Email Marketing and Newsletters

11:31 Trust, Authority, and Credibility in Email Marketing

14:09 The Role of Personal Stories in Newsletters

17:23 Orbit Marketing's Approach to Client Engagement

20:13 Building Trust Through Value in Email Communication

23:05 The Challenges of Building AI SaaS Products

26:02 The Myth of Easy Software Development

28:58 The Reality of SaaS Valuations and Market Expectations

32:53 Navigating the Vaporware Landscape

35:41 Building a Sticky Software Product

37:31 The Evolution of OrbitFlows

39:22 The Power of Context in AI

42:02 Creating Value and Reducing Friction

44:28 The Importance of Stickiness in Software

46:00 Execution and Vision in Startups

49:56 The Pace of Development

56:56 Aiming for the Stars: The Future of OrbitFlows

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