#745: Digital experience analytics and VOC with Dave Anderson, Contentsquare

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Is your brand agile enough for the changing expectations of your customers in a world increasingly driven by AI?

Agility requires more than just fast reactions; it demands proactive adaptation, continuous learning, and a willingness to embrace emerging technologies. It also requires understanding how these technologies can transform customer experience and drive business value.

Today, we are in New York City at Contentsquares CX Circle and we're going to talk about the convergence of digital experience analytics and the power of voice of the customer insights, particularly in light of the increasing impact of AI.
We'll also dive into how these insights can drive a more agile and customer-centric approach to brand building.
To help me discuss this topic, I’d like to welcome Dave Anderson, VP of Product Marketing at Contentsquare.
About Dave Anderson
Dave Anderson on LinkedIn: https://www.linkedin.com/in/daveando/
Resources
Contentsquare: https://www.contentsquare.com
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