#740: Navigating Build vs. Buy with Luv Kapur, Bit

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to build reliable, scalable applications. Stop rebuilding and start shipping with the AI-powered composition platform at www.bit.dev
Agility requires a nuanced understanding of not just the technology at hand, but also the internal capabilities and collaborative potential within an organization. It demands a willingness to adapt strategies, embrace change, and prioritize value delivery above rigid adherence to traditional models.
Today, we're going to talk about navigating the increasingly complex "build vs. buy" dilemma in the age of AI, and how an inner-source approach can offer a compelling alternative. To help me discuss this topic, I'd like to welcome, Luv Kapur, Staff Engineering Lead at Bit.
About Luv Kapur
Luv Kapur is a technology leader pioneering the future of enterprise development tools at Bit, where he leads core platform initiatives that bridge open-source innovation with enterprise-grade solutions.
Previously, at the Healthcare of Ontario Pension Plan (HOOPP), Luv architected and led the development of a comprehensive fintech platform that powers custom trading systems managing over $100 billion in annual transactions. His leadership was instrumental in successfully integrating the Bit platform across HOOPP, scaling it to empower over 10 teams and 100 developers.
Throughout his career, Luv has specialized in building high-performance platform teams that accelerate enterprise software delivery. At both enterprise organizations and now at Bit, he focuses on creating developer tooling that makes modern development practices accessible at scale – transforming how large teams approach component reuse, dependency management, and AI-assisted development.
Luv Kapur on LinkedIn: https://www.linkedin.com/in/luvkapur/
Resources
Bit: https://www.bit.dev
This episode is brought to you by Bit. In the age of AI, don’t just generate code - compose software. Bit helps you create and reuse independent components to build reliable, scalable applications. Stop rebuilding and start shipping with the AI-powered composition platform at www.bit.dev
Try ZipRecruiter for FREE at ⁠ZipRecruiter.com/audio

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150
Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom
Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show
Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company