#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers.
Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term creator partnerships to drive relevance, resonance, and ultimately, ROI.

To help me discuss this topic, I’d like to welcome Brit Starr, CMO of CreatorIQ.
About Brit Starr

Brit Starr is the Chief Marketing Officer at CreatorIQ, the leading enterprise platform revolutionizing influencer marketing for thousands of brands and agencies, including Nestlé, Sephora, and Unilever. With over 15 years of experience in marketing and consulting, Brit has played pivotal roles at some of the most iconic consumer brands, including Lyft, Guitar Center, Shiner Beer, Verve Coffee Roasters, and Trulia.
Brit Starr on LinkedIn: https://www.linkedin.com/in/britmccorquodale/
Resources
CreatorIQ: https://www.creatoriq.com https://www.creatoriq.com
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