#696: The network effect on CX of AI plus employees with Jay Pattisall, Forrester

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

If AI can amplify every employee’s reach ten-fold, how ready is your organization to harness that network effect?

We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers.

Agility isn’t about adding more tech; it’s about multiplying human impact.
Today we’re exploring the network effect of AI and how it helps employees create powerful experiences with Jay Pattisall, VP & Principal Analyst at Forrester.
About Jay Pattisall
Jay’s research focuses on marketing services (creative, media, digital, in-house agencies); AI marketing (applications of generative and predictive AI to media and content); and genAI for visual content technologies. Jay helps CMOs and business leaders make sense of the complex and ever-changing marketing services landscape as it embraces AI and automation technologies as part of media management, creative services, and the future of agencies.
Resources
Forrester: https://www.forrester.com https://www.forrester.com
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