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11 PR Lessons Luxury Outdoor Brands Can Learn from a Pro
Manage episode 503969807 series 3587192
A tartalmat a Script Marketing biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Script Marketing vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Think your outdoor brand isn't newsworthy? Think again. In this episode of The Affluent Buyer Script, Katy sits down with Colleen Gallagher, founder of Onwrd & Upwrd PR, to unpack the power of earned media and how luxury outdoor businesses can start getting press — without a publicist or a press release.
From how to pitch the right stories to the right outlets, to why storytelling beats specs every time, Colleen shares practical tips (and some spicy truths) that’ll help you get noticed by the media — and by your ideal affluent clients. If you’ve ever wondered how to build visibility without feeling like a braggy show-off, this episode is your PR playbook.
Show notes:
- Colleen’s LinkedIn: https://www.linkedin.com/in/colleen-lerro-gallagher/
- Onwrd & Upwrd LinkedIn: https://www.linkedin.com/company/onwrd-upwrd
- Onwrd & Upwrd website: https://onwrdupwrd.com/
- Descript: https://www.descript.com/
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