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The Trifecta of B2B Lead Gen
Manage episode 288418539 series 2901019
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Previously PR was just about generating awareness to help with lead gen.
But there’s been a significant shift in B2B PR in recent years which has really stepped up the game.
For the trailblazers in B2B, PR is now tightly integrated with both sales and marketing for what you might refer to as the trifecta of lead gen.
These teams now operate in a similar manner to how special forces units do.
Their work is meticulously pre-planned, each component knows exactly what the others are doing and why, and they all have a single mission objective which they are fully focused on achieving together.
Another relevant point of reference is that special forces units are all about maximum impact through precision operation that is carried out by very small teams compared to traditional armies.
Doing more with less resources, if that sounds like something you’d be interested in then this week’s episode is very much for you.
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Every week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.
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