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Ep. 36 I Built a Full Time UGC Gig all on Inbounds: Phoebe Alexander Spills the Tea
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A tartalmat a That UGC Mum biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a That UGC Mum vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
What happens when a Melbourne mum picks up a camera during lockdown… and turns it into a full-time UGC career? In this week’s episode, I sit down with the Phoebe Alexander — one of Australia’s early UGC pioneers — to chat about her journey from cold pitching and trial-and-error to becoming a go-to creator for brands.
We get into the real highs (flexibility, creative freedom, inbound clients 🙌) and the myths (spoiler: it’s not “easy money”), plus Phoebe shares the strategies, mindset shifts, and content hacks that keep her booked and busy while juggling mum life.
Think of this as your behind-the-scenes pass into how a UGC veteran built longevity in the industry, navigates brand relationships, and keeps things authentic in a world of scripted briefs.
✨ This episode is for you if…
- You’re curious about what it actually takes to build a full-time UGC business
- You’re a new creator who’s tired of hearing “just pitch more” without real advice
- You’ve wondered how to balance UGC, personal brand, and family life without burning out
- You want to know what brands really value (hint: it’s not just follower count)
- You’re ready to hear the biggest myths + truths about UGC from someone who’s been in it for years
👉 Loved this convo? Go give Phoebe a follow on Instagram: @ugc_by_phoebe_alexander
✨ And if you want more UGC chats, tips, and real-talk moments, make sure you’re following me over on IG too: @that.ugc.mum
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