3430: Broadridge AI, NYFIX, and the New Data Strategy for Financial Services

Tech Talks Daily

What does it really mean to future-proof financial data? That’s the question at the heart of my conversation with George Rosenberger, General Manager of NYFIX at Broadridge.

George has spent his career moving through every corner of the capital markets, from trading desks to broker-dealers, and now into the software side where he oversees order routing, post-trade matching, and the adoption of new AI tools. His perspective is uniquely positioned between the history of financial markets and their rapidly accelerating future.

This discussion takes inspiration from Broadridge’s fifth annual Digital Transformation and Next Gen Technology study, which collected insights from more than five hundred technology and operations leaders across financial services.

The survey highlights both the progress and the pressure points facing the industry. Forty-one percent of leaders still cite data security as a major hurdle, and while cloud, AI, and cybersecurity dominate the technology stack, a third of firms still lack security built into their core systems.

George explains why this gap persists, how legacy platforms complicate modernization, and what steps firms can take to extract value from old infrastructure while preparing for what’s next.

We also explore the irony that many organizations overestimate their digital maturity. Generative AI adoption has surged from forty to seventy-two percent in a year, but governance, compliance, and data quality concerns remain.

George stresses the importance of measuring outcomes, not just intentions, and shares how Broadridge is approaching AI responsibly through initiatives like its Algo Copilot, which helps traders make sharper decisions.

If you’re curious about how financial services can strengthen cybersecurity, reduce technical debt, and rethink data strategy as a true engine of innovation, this episode offers both a candid reality check and a roadmap. The speed of change is staggering, but with the right strategy, leaders can build resilience and stay ahead in a digital-first world.

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