#262 Find your uniqueness in business

Sweet Buzz - Scaling a Digital B2B Business With Dancho Dimkov

In this episode, I talk about finding your uniqueness in business by combining different skill sets to stand out in a crowded market. A friend of mine was deciding between focusing on her marketing experience or continuing in sales. My advice to her? Don’t choose—combine both! By positioning herself as a sales expert with a marketing background or vice versa, she could differentiate herself and add more value to potential clients or employers. The key takeaway here is that combining skills—whether in sales, marketing, or any other field—makes you unique. It immediately sets you apart from the competition and allows you to charge more for your services. This episode is all about finding those unique combinations of skills that make you stand out and leveraging them to increase your impact and earning potential. Transcription: Hello, everybody, and welcome to another episode of Sweet Buzz! It’s about 7:00 or 8:00 in the morning, and I’m waiting for the gym to open. Since I’ve got 15 minutes to spare, I thought it would be a great time to share a conversation I had yesterday, which is perfect for this podcast. This episode isn’t just sales-related—it’s for anyone with a skillset who’s looking to enter consultancy or get paid more for what they do. I had a conversation with a friend who’s considering starting an agency and wants to further professionalize herself. Her dilemma was whether she should pursue a career in marketing, which she loves, or in sales, where she has extensive experience. That led us to the idea of combining these two skill sets. In a crowded job market, where millions of people have either sales or marketing expertise, how do you stand out? My advice to her was to combine her skills. Why not position herself as a sales expert with a background in marketing or vice versa? By doing this, she could differentiate herself from the competition and immediately add more value to potential employers or clients. For example, a salesperson with a marketing background could write more persuasive emails, create nurturing content, and optimize sales outreach in ways that purely sales-focused professionals can’t. Similarly, a marketer with sales experience could create content that doesn’t just build awareness but also converts leads into customers. This combination makes you unique, increases your value, and can easily double or triple your earning potential. At the end of the day, it’s about finding your niche and using your combined experience to stand out from the crowd. Whether you choose sales or marketing, adding that extra layer of expertise makes all the difference. And when you’re applying for jobs or starting your own agency, being able to say, “I specialize in X, but I also bring Y to the table” is a game-changer.