EP. 145 ROGER DALTREY & JAMIE DALTREY: BREWING SUCCESS WITH LAKEDOWN BREWING CO

Supersonic Hospitality Marketing Podcast Sponsored by Vita Mojo feat. Mark McC

In this episode, we sit down with rock legend Roger Daltrey and his son Jamie Daltrey, the founders of Lakedown Brewing Co. Roger and Jamie discuss their journey of building the brewery on their estate, which also includes trout farming and carp farming. We talk about the highs, the lows, and the importance they place on sustainability and community involvement.

They detail their involvement with the Teenage Cancer Trust, and the challenges faced by smaller charities like theirs in raising funds, especially in the shadow of larger charity events.

We also touch on Roger's music career, with anecdotes about past performances and the upcoming script for a biopic. The conversation also explores the future plans for Lakedown Brewing Co, including collaborations with other breweries and the potential opening of a pub. Overall, the episode provides a glimpse into the personal and professional journey of Roger and Jamie Daltrey, showcasing their dedication to both craft and charitable endeavours.

About Roger Daltrey & Jamie Daltrey

Roger Daltrey is a legendary musician and the iconic lead vocalist of The Who, one of the most influential rock bands in history. While his powerful voice and dynamic stage presence have left an indelible mark on the music industry, Roger has also ventured into the world of craft brewing. As a passionate advocate for quality and community, he co-founded Lakedown Brewing Co. with his son Jamie. The brewery, set in the picturesque landscape of the family farm in East Sussex, produces a range of premium beers that reflect the Daltrey family's dedication to excellence.

Beyond his contributions to music and brewing, Roger is renowned for his philanthropic efforts, particularly his work with the Teenage Cancer Trust. He has been instrumental in raising awareness and funds for the charity, which supports young people with cancer.

Jamie Daltrey, Roger's son, is an accomplished entrepreneur and co-founder of Lakedown Brewing Co. Combining his passion for craft beer with a commitment to quality and sustainability, Jamie has helped establish the brewery as a respected name in the industry.

Lakedown Brewery Co: https://lakedownbrewing.com/

Teenage Cancer Trust: https://www.teenagecancertrust.org/

This podcast is sponsored by Vita Mojo.

About Vita Mojo:

The future of your restaurant, built together.

Vita Mojo’s all-in-one platform helps restaurants increase ATV, run more efficiently and deliver an exceptional, fully-branded guest experience. Our restaurant management platform transforms your online and off-premise order sources - including delivery networks - in one fast, reliable and easy-to-use system.

Vita Mojo is trusted by leading hospitality operators such as LEON, YO! And GAIL’s, as well as midsize and large restaurants across the UK and Europe to continuously innovate - beyond their menu. To find out more visit vitamojo.com/supersonic

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

NFS Hospitality:

NFS combine innovative hospitality and booking system technology with first-class customer service to deliver outstanding long-term value.

Find out more at https://www.nfs-hospitality.com/

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

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