S8 Ep. 139 HOW TO USE OMNI-CHANNEL CAMPAIGNS AND HOSPITALITY TECH IN YOUR HOSPITALITY DIGITAL MARKETING STRATEGY WITH GEMMA BARTER, DIGITAL MARKETING MANAGER AT HONEST BURGER

Supersonic Hospitality Marketing Podcast Sponsored by NFS Hospitality feat. Mark McC

Gemma Barter, the Senior Digital Marketing Manager at Honest Burgers discusses the importance of approaching digital marketing from a customer's perspective and emphasises the need for continuous learning and adaptation in the fast-paced digital landscape. She highlights the success of a campaign at Honest Burgers that focused on introducing a new menu item through an omni-channel approach, showcasing the power of cohesive marketing strategies.

She shares valuable insights into the world of digital marketing, loyalty programs, and brand engagement from Gemma's experiences at Honest Burgers and Hawksmoor. She talks about their latest moves into using hospitality tech to enhance the customer experience using platforms such as Vita Mojo and Airship. Gemma's expertise in leveraging AI and machine learning for loyalty programs provides a glimpse into the future of customer engagement strategies in the hospitality industry.

Gemma delves into the significance of maintaining brand authenticity while exploring new content marketing channels like TikTok.

About Gemma Barter

Gemma Barter is a seasoned digital marketing professional with a passion for hospitality and brand storytelling. With over a decade of experience, she has honed her expertise in e-commerce, social media advertising, CRM, and website optimization. Currently serving as the Senior Digital Marketing Manager at Honest Burgers, Gemma leads the digital strategy for the renowned burger chain's 39 locations, overseeing everything from PPC management to loyalty program implementation. Known for her strategic mindset and hands-on approach, Gemma thrives on driving engagement and revenue through innovative digital campaigns. Her career journey is a testament to her dedication and adaptability, having worked her way up from Marketing Assistant roles to becoming a pivotal figure in shaping Honest Burgers' digital presence. Gemma's commitment to excellence and continuous learning underscores her role as a driving force behind the success of Honest Burgers' digital marketing initiatives.

Honest Burger website: https://www.honestburgers.co.uk/

LinkedIn: https://www.linkedin.com/in/gemma-barter-320540119

This podcast is sponsored by NFS Hospitality.

About NFS Hospitality:

With over 20 years of experience solving problems for restaurateurs, NFS Hospitality truly understands your challenges as a hospitality operator.

Whether you’re looking for top-notch POS & CRM systems, effective loyalty programs, the tools to execute powerful marketing campaigns, or a reliable Point of Sale system, NFS Hospitality has you covered with an end-to-end technology solution.

At NFS, we know every hospitality business is unique, and that’s why we’ve walked in your shoes time and again to deliver effortless, tailored technology solutions designed for your specific needs.

Our world-class technology puts the user at the heart of every transaction, ensuring a seamless and efficient experience for you, your teams, and your guests.

Leading hospitality operators like BrewDog, Gaucho, and Archie’s trust NFS to provide the technology that makes their operations run smoothly across all verticals. NFS knows what it takes to help both your team and your guests have a world-class experience with our solutions.

And with 24/7 support from actual humans, you can always rely on NFS day or night.

Visit http://nfs-hospitality.com/supersonic to speak to the experts at NFS today. You can also download insights and guides on how to leverage technology to grow your business.

Our Silver Sponsors are:

Airship and Toggle:

Airship is a data-driven CRM for the hospitality industry. Restaurants, bars, hotels, and pubs can use Airship to email marketing and create personal relationships with their customers.

Check out https://airship.co.uk/ for more information.

Saved by Robots:

Saved by Robots are passionate about creating compelling brands and memorable experiences through great design, engaging storytelling and genuine authenticity.

Visit Savedbyrobots.com to get in touch

About Mark Mcc:

Mark McCulloch is one of the leading food, drink and hospitality brand and marketing minds in the world. Mark has over twenty years brand, marketing, digital and social media experience holding senior and board-level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark co-founded multi-award-winning brand and marketing agency WE ARE Spectacular in 2012 which is still going strong today. Mark is now fulfilling his lifelong ambition to live and work by the sea in Brighton where he is a Virtual Chief Marketing Officer and Brand Strategist for the best hospitality, tech and B2B brands in the UK and beyond. Mark is also a popular thought leader, speaker and broadcaster, the highlight of which being in 2018 when Mark began podcasting and his Mark McC Supersonic Food Marketing podcast hosting guests including the greatest digital mind in the world Gary Vaynerchuk plus music legends Fatboy Slim and Alan McGee (the man who discovered rock band Oasis). Mark’s podcast has been downloaded hundreds of thousands of times and has reached the top 10 in the UK iTunes business charts and is a regular Top 100 podcast in multiple countries around the world helping educate, entertain and inspire both the marketing and business community. Mark is also the Campaign Director for Hospitality Rising which is an 'Be The Best' army style campaign for hospitality to help solve the hospitality recruitment crisis forever.

For Brand & Marketing Strategy & Consulting, Non Exec Director, Speaking, Hosting and Podcast queries contact:

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