From Vision to Execution: Sabrina Herrera on Scaling Brands That Last

Strategy at Scale

Many founders dream of turning a big idea into a lasting company. Sabrina Herrera has done it—again and again.

As part of the founding leadership at Genomma Lab, one of Mexico’s most successful pharmaceutical and personal care companies, she helped shape a brand known for category-defining products and direct-to-consumer innovation. Under her leadership, Genomma became the first in its industry to go public on the Mexican Stock Exchange and expanded into more than 20 countries.

But Sabrina didn’t stop there.

Over the past two decades, she’s launched wellness brands, backed startups, served on boards, and mentored the next generation of entrepreneurs. Known for her strategic clarity, sharp financial instinct, and human-centered leadership, Sabrina brings a rare combination of heart and execution to everything she touches.

Today, she’s transforming Regina Romero—a 40-year-old handcrafted leather shoe brand—into a modern, tech-driven business with global ambitions. It’s not just a rebrand; it’s a reinvention.

In this episode, you’ll hear:

• How Sabrina helped Genomma scale beyond Mexico
• The hardest lessons she’s learned as an investor
• Why execution always beats vision alone
• How to evolve a legacy brand without losing its soul
• Why an obsession with product quality is non-negotiable

Ladies and gentlemen, Sabrina Herrera.

Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks, Verne Harnish of Scaling Up, and the team at Growth Institute.