Cracking your Monetization Model: How Charlie Horn Unlocked a Billion-Dollar Industry to Scale ScriptSave

Strategy at Scale

Charlie Horn’s journey from entrepreneur to industry disruptor is a masterclass in strategic scaling. As the founder of ScriptSave, he revolutionized consumer access to prescription drug savings, transforming a simple idea into a billion-dollar business. Today, through 5Lights Group, he continues to champion emerging ventures that challenge the status quo.

A core challenge in scaling any business is monetization—who pays, when do they pay, and on what basis? Charlie’s experience at ScriptSave highlights how rethinking revenue models can unlock scalability and profitability. His story is not just about growth, but about building self-sustaining business models that scale efficiently.

In this episode, Charlie shares key insights on:

• The economic principles behind scalable businesses—why large markets and high-margin models are crucial.
• The evolution of his revenue model at ScriptSave—from early struggles to a breakthrough monetization strategy.
• How to build a company culture that prioritizes efficiency and innovation.
• Why companies like Amazon, Google, and Nvidia scale successfully—and what lessons smaller businesses can learn from them.

Charlie’s approach will challenge the way you think about scaling your own business—from revenue strategy to sustainable growth.

Let’s dive in with Charlie Horn.

Thanks for listening! This episode is brought to you by Kaihan Krippendorff of Outthinker Networks, Verne Harnish of Scaling Up, and the team at Growth Institute.