Fixing Broken Meetings, Managing Calendars with AI, and Redesigning the Future of Work | Matt Martin CEO & Co-Founder Clockwise

Startup Project: Build the future

In this episode, Nataraj welcomes Matt Martin, CEO of Clockwise, to explore the science of smart scheduling. Discover how Clockwise uses AI to optimize calendars, reduce meeting overload, and create more focused work time. Matt shares insights on balancing collaboration with individual productivity, the impact of remote work on meeting culture, and the future of AI-powered time management. Learn actionable strategies to transform your workday and boost your team's efficiency. Why care? Because reclaiming your time is the first step to achieving your goals.

### What you’ll learn

- Implement AI-driven tools to analyze and optimize your schedule for peak productivity.

- Balance maker and manager schedules to accommodate different work styles within your team.

- Identify and eliminate unnecessary meetings to free up valuable time for focused work.

- Leverage asynchronous communication methods to reduce the reliance on synchronous meetings.

- Understand the impact of remote work on meeting culture and adapt your strategies accordingly.

- Measure the ROI of productivity tools to ensure they are contributing to your bottom line.

- Explore the potential of AI agents to automate scheduling and optimize workflows.

- Discover the importance of memory and context in AI assistants for the workplace.

### About the Guest and Host:

Guest Name: Matt Martin, CEO of Clockwise, helping individuals and teams create smarter schedules with AI.

Connect with Guest:

→ LinkedIn: https://www.linkedin.com/in/voxmatt/

→ Website: https://www.getclockwise.com/

Nataraj: Host of the Startup Project podcast, Senior PM at Azure & Investor.

→ LinkedIn: https://www.linkedin.com/in/natarajsindam/

→ Twitter: https://x.com/natarajsindam

→ Substack: ⁠https://startupproject.substack.com/⁠

### In this episode, we cover

(00:01) Introduction to Matt Martin and Clockwise

(00:58) What is Clockwise and how customers use it

(02:19) Optimizing meetings in organizations

(02:56) Maker Schedule versus Manager Schedule

(05:38) Trends in non-scheduled meetings

(07:33) The shift in adopting new SaaS products

(08:43) Impact of zero interest rate environment on SaaS buying

(11:32) AI agents and their promises

(12:49) Measuring efficiency gains with AI tools

(14:14) Outcome-based pricing models

(17:46) How Clockwise leverages AI in its product

(20:51) MCP vs APIs

(22:26) The trend of half-baked tools

(24:54) Rethinking fundamental apps with AI

(26:56) Adding AI features on current products

(29:03) Power of products like Zapier and Enneken with AI

(33:08) Categories of AI companies that are likely to succeed

(36:49) AI assistant for your workplace

(39:26) User interface

(46:01) How to discover Matt and Clockwise

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