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S18E12: Mastering Community-Led Growth with Traction & Boast Co-Founder Lloyed Lobo (Season Finale!)
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8-figure revenue. $123 million raise. A community of 100,000+ members.
The buzzword in Silicon Valley is 'Product-Led Growth', but is PLG really the future?
Lloyed Lobo Lobo thinks its CLG -- COMMUNITY-Led Growth.
Building COMMUNITY is a low-cost, high-growth option that can become your ultimate moat.
Lloyed would know — building up the Tractionconf.io community allowed his company Boast to bootstrap to that 8-figure revenue and pull in that massive raise.
In the season finale episode of Startup Hypeman: The Podcast, I had the honor of interviewing Lloyed. He shares:
-What you need to start a community
-How to master CLG for your startup
-How to make sure it isn't a massive failure
He also shares how his initial exposure to community came early in life as a Gulf War refugee, and how that's shaped his point of view.
Find Lloyed online:
LinkedIn: https://www.linkedin.com/in/lloyedlobo/
Find Boast and Traction online:
Boast Website: https://boast.ai/
Traction: https://www.tractionconf.io/
This episode is sponsored by Miquido - a full-service software development partner that supports companies in building their digital products. Learn more at miquido.com/hypeman
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