410: Make Sure AI is Recommending You with Tom Schwab

STaR Coach Show

Are you a secret or a success? You can’t be both! If you feel stifled by the undying commitment to your comfort zone, today’s show is for YOU! It’s time to bring yourself out of obscurity and in front of your target audience. Are you leveraging the benefits of AI? We want to help coaches be as successful as possible by making sure that AI tools are functioning as your best referral partner. Join us to learn more!

Tom Schwab is a US Navy veteran, entrepreneur, and author. As the founder and CEO of Interview Valet, Tom is a pioneer in leveraging targeted podcast interviews as a powerful marketing channel. Working with over 1500 clients ranging from Fortune 500 companies to high-level coaches and consultants, he’s been called “The Godfather of Podcast Interview Marketing.” His book, Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, has been called the bible of podcast guesting. He routinely speaks at top business conferences about how to turn podcast listeners into clients. His refreshing view of marketing today shows how you can break through the noise and finally get heard by your ideal clients.

Show Highlights:

• Tom’s journey from the US Navy to corporate America to entrepreneurship
• “Obscurity is everyone’s biggest problem today. There is no nobility in being unknown.”
• The overarching principles of selling products and services
• What ChatGPT is “looking for”
• Examples of what to do to be seen and heard more (Look for avenues that are easy, scalable, and digital!)
• Pinpointing the podcasts that are right for you and your expertise
• Tom’s tips on repurposing content (It’s easier than you think!)
• Tom’s tips to identify your best talking points (Hint: Stories ALWAYS work!)
• Focus on profits–not leads.
• Tom’s challenge to coaches who want to be podcast guests: Start by identifying five podcasts that have your ideal clients as listeners.

Resources:

Connect with Tom Schwab and Interview Valet: Website (Take the free assessment and receive a free copy of Tom’s book, Podcast Guest Profits.), Facebook, and LinkedIn

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