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How Tanmoy Goswami of Sanity by Tanmoy builds products for his mental health journalism startup
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In his recent session at Splice Beta 2023, Tanmoy Goswami shares his entrepreneurial journey, highlighting the evolution of his mental health storytelling platform, Sanity by Tanmoy. The article summarizes key points from the transcript, emphasising the challenges and successes in building a unique and impactful venture.
Tanmoy begins by recounting the inception of Sanity by Tanmoy, a Substack newsletter born out of a tumultuous period in December 2020. Despite initial skepticism, the platform gained traction as Tanmoy navigated the complexities of mental health reporting, challenging mainstream media's stigmatising approach.
The entrepreneur credits the platform's success to strategic timing, the COVID bump, and being a rare voice in mental health from a non-Western perspective. His commitment to user privacy led him to move from Substack to Ghost, where he launched India's first independent mental health storytelling platform.
Sanity by Tanmoy operates on a reader-funded model, with Tanmoy rejecting conventional advice columns and focusing on theme-based seasons covering mental health, politics, economics, culture, and tech. Tanmoy emphasises the importance of a personal connection with the audience, acknowledging the significant role played by his supportive community.
He discusses the challenges of entrepreneurship in the content creation space, emphasising the financial struggles faced by creators globally. Tanmoy discusses his own sustainability goals, aiming to cover basic expenses while maintaining the platform's dignity.
Tanmoy's journey is marked by notable achievements, including a fellowship at Oxford and recognition as an expert in Forbes. He provides valuable lessons for aspiring entrepreneurs, cautioning against quitting jobs solely for passion and urging clear understanding of motivation.
Tanmoy has a unique approach to success metrics, emphasising the importance of consistency and recognising that people support the creator rather than the product. Tanmoy challenges the notion of the "10,000 true fans" and encourages entrepreneurs to find fulfilment in smaller, dedicated audiences.
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