Episode 128. Crafting Content with purpose, passion and profit in mind with Mel Daniels

Speaking with Confidence with Cat Matson: communication coaching for humble leaders

Mel Daniels is a content strategist and podcast host and joins me to discuss the importance of authenticity and content in social media marketing. In this awesome chat with Mel, we talk about how social media engagement does not necessarily equal sales and that engagement rates have dropped significantly in recent years. She encourages entrepreneurs, leaders, and business owners to focus on their core beliefs and values when creating content and to take their ideal client on a journey through the client journey stages of connect, subscribe, nurture, and convert. Listen in to hear how: Social media engagement does not equal sales; focus on your core beliefs and values instead. The different stages of the client journey and how to craft content for each. Her top tip for speaking with confidence and authenticity. Why short form video is currently the most powerful form of social media content. This is a fabulous discussion for anyone wanting to build confidence and authenticity, particularly in the online space. To connect with Mel on Instagram, head to https://www.instagram.com/meldbusiness To get my weekly Speakers’ Notes, head to https://www.impactfulpresenters.com/f/how-to-stop-rambling To ask a question or simply let me know what you thought of this episode go to https://www.facebook.com/groups/speakingconfidence or Take a photo of this episode and tag me on Instagram @catmatson