Serious Business - Lisa Lundeen - Speaking of Events - Episode #6

Speaking of Events

Planning an event isn’t just planning a party, there are whole entire teams of people all working together to put on a great event that will help make brand new connections. After starting those new connections, that's where you can start to see the value of your event, and Lisa Lundeen is here to give you all the information you could ask for when it comes to it! What do you wish more people knew about events: Real business gets done at events, deals are made and pipelines are moving forward. Takeaways Real business is done at several events that even pushes the global economy forward. There is a lot more work that goes into putting on an event than someone may originally think with a whole team of people working together to make it happen. Having time to debrief after your event is finished lets your team communicate about what did and didn’t work. Stop and think about how your industry can engage anyone attending your event. A hybrid event is important, but it doesn’t necessarily mean that it is always the best option even if it does include in person and virtual aspects. A hybrid event should give someone multiple options on how to connect at that event. Since a virtual event is very different from an in person event, you shouldn’t focus on connecting the two groups but instead giving them the tools to connect in a way that works for them. Quote of the Show: “And they really don't understand that these events true businesses getting done.That pipelines are moving forward. Deals are getting closed. Companies are doing real business. That result has an impact on the global economy. We're not throwing parties where we are doing real business” - Lisa Lundeen Links LinkedIn: linkedin.com/in/lisa-lundeen-0514817 Website: freemanco.com