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#77: The Soul & Science of Marketing Innovation | Mark-Hans Richer, Global CMO & SVP of Direct Commerce at Fortune Brands Home & Security
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A tartalmat a Mekanism and Jason Harris and Jason Harris biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Mekanism and Jason Harris and Jason Harris vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of the Soul & Science Podcast, we explore balancing business results and creative innovation in global brand building with the Global Chief Marketing Officer, GM Direct Commerce at Fortune Brands Innovations, Mark-Hans Richer. With over 30 years of experience, Mark-Hans has built groundbreaking campaigns with companies such as Moen, Masterlock, Harley Davidson, and GMC.
In today’s episode, you’ll learn:
Brought to you by Mekanism.
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In today’s episode, you’ll learn:
- Why embracing a start-up mindset is so important to keep your brand fresh
- How to defend out-of-the-box ideas from pushback
- Why changing your strategy isn’t always the best course of action
Brought to you by Mekanism.
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