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How 3D Immersive Experiences are Enhancing E-Commerce for Brands w/ Marc Beckman & Neha Singh
Manage episode 426770587 series 3515932
A tartalmat a Jon Bumhoffer and Marc Beckman biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jon Bumhoffer and Marc Beckman vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Why have brands like Prada, Dior, Fendi, Nars, and Charlotte Tilbury created 3D immersive stores to engage with their online shoppers?
Simply put, money, money, money.
In this episode, Marc sits down with Neha Singh, the founder of Obsess and a former tech lead at Google and head of product at Vogue. They discuss Neha's unique journey from computer science to fashion, her innovative work at Vogue transforming its digital presence, and the creation of her startup, Obsess. Neha elaborates on how Obsess is revolutionizing online shopping through 3D immersive experiences, the importance of these innovations for modern consumers and brands, and the benefits of integrating such technology into marketing strategies. The episode also touches on the potential future of digital assets, gaming platforms, and how immersive technologies can enhance superfan experiences with celebrities.
Sign up for the Some Future Day Newsletter here: https://marcbeckman.substack.com/
Episode Links:
LinkedIn: https://www.linkedin.com/in/neha-singh-679a9b17/
Obsess: https://obsessar.com/
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