Creating the ‘I Was There’ Moment: Inside CodeSignal Beyond 2024

Solution Seekers

Brenna Lenoir and Katie Fairbank of CodeSignal join the Solution Seekers Podcast with Paige Buck to discuss the journey of producing CodeSignal Beyond 2024, the company's biggest event yet. Tasked with creating a monumental moment, Brenna and Katie focused on curating an experience that would be remembered—starting with a theater venue inspired by Steve Jobs’ iconic iPhone launch. This decision set the tone for the event, reinforcing the gravity of their product launch and helping CodeSignal achieve three key goals: filling the room, engaging the right people, and generating social media buzz.

The event was infused with creative elements, from the space-themed branding to the playful inclusion of Cosmo the Space Corgi, all designed to make attendees feel like they were part of something special. Brenna and Katie share how they navigated the pressure of coordinating a live event with multiple moving parts, including a simultaneous website launch and influencer marketing. They attribute much of their success to a strong team culture, which allowed them to divide roles effectively and ensure everyone knew their part in making the event a success.

Brenna and Katie emphasize the importance of setting clear goals from the start and staying focused despite inevitable distractions or scope creep. Their leadership, combined with a deep understanding of brand identity and audience engagement, resulted in an event that not only met but exceeded expectations. With over 100,000 signups for CodeSignal’s new product and significant media attention, they’ve proven the lasting power of a well-executed live experience.