Just Posted: The Intersection of Sneakers, Hip-Hop, and St. Louis w/ Darryl "Woody" Jones II of 39 Castles

SOLC Network

Welcome back to another episode of Just Posted, where we dive deep into a variety of topics, from the nuances of sneaker culture to the complexities of political identity. In today's episode, we had an incredibly insightful conversation with our guest, Woody, a sneakerhead, community leader, and owner of one of the dopest sneaker spots in St. Louis, 39 Castles.

We kicked things off with a candid discussion about the sneaker scene, touching on the significance of certain shoes and the personal stories they carry. Woody shared his journey from a passionate collector to a successful store owner, emphasizing the importance of community and culture in his business model. He recounted the challenges he faced when starting out, including skepticism from banks and the struggle to gain traction during the pandemic.

We also reflect on the evolution of sneaker culture, the commercialization of the industry, and the legacy of icons like Kobe Bryant. Woody's passion for sneakers and his commitment to his community shone through, leaving us with a deeper appreciation for the stories behind the shoes.

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