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Trade Journalism with John Elsasser
Manage episode 412817102 series 3441531
A tartalmat a Melissa Vela-Williamson, APR, Melissa Vela-Williamson, and APR biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Melissa Vela-Williamson, APR, Melissa Vela-Williamson, and APR vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
No matter what field you're in, there's probably a publication that is created for professionals like you and covers stories that are relevant to your area of work. This is called trade journalism. In today's episode, Melissa is joined by John Elsasser, the editor-in-chief of PRSA's Strategies & Tactics for a discussion about the evolution and importance of trade journalism.
About John:
John Elsasser is an experienced director of publications with a demonstrated history of working in the public relations and communications profession. He's an accomplished writer and editor with a Bachelor’s Degree in Journalism from The Ohio State University.
Connect with John on LinkedIn
Email John at john.elsasser@prsa.org
Topics covered:
- John's path to PRSA
- The evolution of the PRSA publication
- Writing for evolving attention spans and platforms
- Advice for students and pros interested in trade journalism
Resources mentioned:
- Strategies & Tactics
- Melissa's column
- PRSA ICON Conference
- "PRSA Releases Guidance on Artificial Intelligence"
- PRSA LinkedIn
- Smart Talk: Public Relations Essentials All Pros Should Know
- MVW Communications
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