Saying Yes Nearly Broke Her Agency—Specializing Saved It

Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies

Being full-service almost broke her. Specializing gave her agency new life.

For over 16 years, Arleigh Vasconcellos said yes.
Yes to growth.
Yes to more services.
Yes to building a full-service agency that could handle it all.

She grew her team, expanded her client base, and became known for delivering results across everything from PR to websites to events.

But behind the scenes, she was on a treadmill she couldn’t get off.
Burnout crept in. Boundaries blurred. And the joy that once fueled her work? Gone.

In this powerful conversation, Arleigh shares how she unraveled the full-service model she built and why specializing in demand generation PR wasn’t just a strategic move, but a personal lifeline.

We talk about:

• The moment she realized she was “a victim of her own success”
• The emotional and operational cost of scaling without intention
• Why letting go of services, clients, and even team members was necessary
• The internal shifts that helped her reclaim her spark and build a business aligned with who she is today

Whether you're at a pivot point or simply questioning if the agency you built is the one you still want , his episode offers clarity, courage, and a path to realignment.

🎧 Tune in and hear how Arleigh rebuilt her agency for clarity, joy, and impact.

Resources & Links:

• Connect with Arleigh: Arleigh Vasconcellos on LinkedIn
• Roar & Whisper (Arleigh’s agency): roarwhisper.com
• Agency Together – The trusted community for Small But Mighty Agency owners. Arleigh is a member, and this episode includes insights from inside our sneak peek strategy sessions.
  👉 Join Agency Together or learn more here

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Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.

Get the full show notes and more information here: https://audreyjoykwan.com/podcast/ep129
Podcast Edits by Lindsay Curtis