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How The Marketing Leader at The Escape Game Used Local SEO and Online Reviews to Grow Nationally w/ Teddy Cheek
Manage episode 430651065 series 3551009
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In this episode, host Jay Schwedelson interviews Teddy Cheek, the marketing leader at The Escape Game, a national escape room company with over 30 locations across the country.
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Best Moments:
(01:56) How Teddy ended up in marketing
(04:15) The best use of marketing dollars for local businesses: start with SEO and Google Business Profile
(07:00) What makes a great Google Business Profile and why reviews are so important
(08:04) Tips for getting more reviews, like having staff ask directly and using QR codes
(10:24) Strategies for new businesses to build initial reviews
(12:23) Handling negative reviews and trying to redeem bad experiences
(14:33) Marketing tactics that didn't work for Teddy, like brand name ads and direct mail
(16:21) How well Teddy performs in escape rooms himself (spoiler: he asks for clues!)
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Guest Bio:
Teddy Cheek is the marketing leader at The Escape Game, a national escape room company that has served over 5 million guests across its 30+ locations. With a background in music and digital marketing, Teddy has been instrumental in driving The Escape Game's local marketing efforts for the past 8 years.
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