PR tips from a food/travel journalist w/Kristie Hang

Small Business PR

Send us a text to get more PR resources for your product biz!

Do you love food, travel, or have a business in this niche? Today's fun episode is all about stories involving local food and travel stories. Whether you make a consumable product or have a travel related product or business, our guest shares all the ways you can pitch and get featured and tell your story to a wider audience. Kristie Hang is a food, travel, and Asian culture Host & Journalist seen on Eater LA, CNN, Food Network, Netflix, KTLA, and more! Tune in and be warned--you might get hungry after listening to this episode!
Here’s What We Cover In the Episode and More:

• The advantages of freelance writing, including the freedom to pitch stories to multiple editors and showcase diverse culinary cultures.
• Seamless connection between food and travel journalism.
• Challenges of creating seasonal and engaging content.
• Current trends in the food industry.
• Tips for crafting effective pitches, emphasizing clarity, personalization, and relevance.
• Follow up etiquette and provide value to recipients.
• Kristie’s favorite dining spots, including a unique home-based Malaysian food service in LA.
• Unconventional stories such as the alleged boba shortage during COVID.

The worlds of food and travel journalism offer unique opportunities to explore diverse cultures through cuisine. By understanding the economic pressures on small businesses and the true costs behind dining experiences, consumers can make more informed choices and support local enterprises. Additionally, effective pitching and PR techniques are necessary for both journalists and small businesses to create meaningful connections and share compelling stories with the world.
Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.
If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.

• Watch the #1 PR Secrets Masterclass to get you featured for free in 30 days
• Join the Small Biz PR Facebook Group to get the best PR Tips
• Download the 10 ways to get free PR for your small business
• DM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr
• Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou
• Join Gloria Chou's PR Community- https://www.facebook.com/groups/428633254951941
• Follow Kristie Hang on Instagram: https://www.instagram.com/kristiehang/?hl=en
• TikTok: