Strategic Partnership with Sports League with Daniel Huerter

Small Biz Tips

Daniel Huerter brings his entrepreneurial spirit back to the company he co-founded in 2016. After graduating from University of Kansas in 2012, Huerter pursued a successful career with a Fortune 500 software company. He quickly gained the trust of high-level clients in the public sector like SMU, Cal Poly, and even The United States Senate. His drive and passion to create something he believed in, helped push him to take the risk and leave that career behind - rolling the dice with a cannabis startup in the early days of the CBD boom.

Huerter would become the first person to ever speak about the benefits of CBD for athletes on national television, highlighting the company’s partnership with The CrossFit Games on CBS Sports in 2018. He would continue to help Pure Spectrum grow and achieve history-making milestones, before stepping down as COO in 2019. After co-founding and helping run a hemp distribution company from 2019 to 2021 - Huerter answered the call from his first company - asking him to return and take over as CEO. Since then,

Daniel led his company to become one of the first cannabis companies to partner with an MLB team! Pure Spectrum is now The Trusted Wellness Partner of the Kansas City Royals. If Daniel isn’t at his desk at Pure Spectrum’s headquarters, you might be able to find him at the music studio he co-founded, volunteering for organizations that help young entrepreneurs - or crushing a workout before spending time with his family, fiancé, and dog, Kobe.

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