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Psychological Factors Behind Consumer Behaviors: A Historical Overview
Manage episode 432831560 series 3587233
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In this episode we wander through the aisles of fascinating psychological factors that fuel our buying decisions. We we trace their path in a perspective transforming journey that will re-contextualise your next trip to the mall. Consumer behavior, the lifeblood of our global economy, is inundated with intriguing psychological factors - plastered in the window displays of our consciousness but often overlooked in the hustle of everyday life.
Heighten your understanding of renowned theoretical models like Elaboration Likelihood Model, Cognitive Dissonance Theory, Maslow's Hierarchy of needs, and Neuromarketing as they warp the cognitive landscape of consumer behavior. You'll meet influential figures whose impactful work molded the essence of consumer psychology - names like Robert Cialdini, Daniel Kahneman, and Philip Kotler.
Listen now and Sleep with Psychology.
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