Lead Generation That Works: If You Can’t, You Must | #290

Simplify Podcasting | Grow Brand Authority, Build Partnerships, Turn Listeners Into Loyal Clients

Lead generation isn’t just a marketing buzzword; lead gen is the heartbeat of your business. And here’s wisdom you need most right now: if you say you can’t, you must.

In this episode of Simplify Podcasting, I’m joined by my hunka-hunka Bill Rogers to break down what real life lead generation that works looks like. Forget cold algorithms, funnels, and AI scripts. We must build authentic relationships, show up in the right rooms, and create connections that close the trust gap and lead to conversion.

We dive into:

• The #1 principle of lead generation: proximity is power
• Why conversations - not cold clicks - create clients
• The danger of hiding behind AI and losing your voice
• How to become memorable, referable, and profitable in any room
• The $12,000 investment we made in lead gen and what it taught us
• The surprising connection between arena football and your ideal clients

Here’s the big takeaway: people hire people. If you want to monetize your podcast, grow your business, and stand out in a saturated market, you can’t just rely on automation, you must invest in showing up, speaking up, and connecting with real people.

Ready to simplify your podcast and turn it into a lead-generating asset?
Book a Power Hour with me: coachjenrogers.com/powerhours
And if you’re ready to scale faster IN THE RIGHT PODCAST ROOM, join the waitlist for Virtual Podcast School Pro: coachjenrogers.com/podcastwaitlist

Because lead generation that works doesn’t come from robots. it comes from you.

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Be anxious for nothing; but in everything by prayer and supplication with thanksgiving let your requests be made known unto God. Philippians 4:6