The War and Treaty’s Michael and Tanya Trotter grew up in Cleveland, Ohio, and Washington, DC, respectively, but both have family roots in the South. They also grew up in the musical traditions of their churches – Tanya in the Black Baptist Church and Michael in the Seventh Day Adventist Church – where they learned the power of song to move people. After becoming a father at a very young age, Michael eventually joined the armed forces and served in Iraq and Germany, where he took up songwriting as a way of dealing with his experiences there. Meanwhile Tanya embarked on a singing and acting career after a breakthrough appearance in Sister Act 2 alongside Whoopi Goldberg and Lauryn Hill. Now, after a long and sometimes traumatic journey, Michael and Tanya are married, touring, winning all sorts of awards, and set to release their fifth album together, and their fourth as The War and Treaty. Sid talks to Michael and Tanya about the new record, Plus One , as well as their collaboration with Miranda Lambert, what it was like to record at FAME studios in Muscle Shoals, and how they’re blending country, soul, gospel, and R&B. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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Daily Deals
The hate on "How-To" content (and what to post on social media instead)
Manage episode 463381057 series 3546039
A tartalmat a Jenna Harding (Warriner) biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jenna Harding (Warriner) vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible.
The truth lies somewhere in the middle.
I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients.
If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need.
Value Isn’t Just ‘How-To’: Inspiration, entertainment, and unique behind-the-scenes glimpses all count as valuable for your audience.
Why Some Say “Don’t Post How-To”: Step-by-step guides alone don’t typically convert followers into clients. They need more than just instructions.
Hot Dog Stand Analogy: Don’t give away the hot dog; offer the relish, the factory tour, or the backstory. Provide valuable insight without sacrificing your paid expertise.
Marketing Psychology Still Matters: How-to content can be powerful, but you also need posts that address objections, share your story, and nurture audience trust.
Mindset Shift: Stop overthinking “value.” Think about what your audience finds genuinely helpful, and remember that value has many shapes—education, emotion, connection.
Check out the free training below, to see how Jenna’s Magic Marketing Machine program helps service providers master Instagram and run their accounts in under 15 minutes a day—without giving away the whole farm.
✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"
https://parkdale-republic.lpages.co/evergreen-webinar-registration/
Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)
https://parkdale-republic.lpages.co/10-sales-calls-new
🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!
https://www.magicmarketingmachine.com
Music by Jordan Wood
Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
101 epizódok
MegosztásManage episode 463381057 series 3546039
A tartalmat a Jenna Harding (Warriner) biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Jenna Harding (Warriner) vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible.
The truth lies somewhere in the middle.
I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients.
If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need.
Value Isn’t Just ‘How-To’: Inspiration, entertainment, and unique behind-the-scenes glimpses all count as valuable for your audience.
Why Some Say “Don’t Post How-To”: Step-by-step guides alone don’t typically convert followers into clients. They need more than just instructions.
Hot Dog Stand Analogy: Don’t give away the hot dog; offer the relish, the factory tour, or the backstory. Provide valuable insight without sacrificing your paid expertise.
Marketing Psychology Still Matters: How-to content can be powerful, but you also need posts that address objections, share your story, and nurture audience trust.
Mindset Shift: Stop overthinking “value.” Think about what your audience finds genuinely helpful, and remember that value has many shapes—education, emotion, connection.
Check out the free training below, to see how Jenna’s Magic Marketing Machine program helps service providers master Instagram and run their accounts in under 15 minutes a day—without giving away the whole farm.
✨Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)"
https://parkdale-republic.lpages.co/evergreen-webinar-registration/
Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours)
https://parkdale-republic.lpages.co/10-sales-calls-new
🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)!
https://www.magicmarketingmachine.com
Music by Jordan Wood
Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine
101 epizódok
Minden epizód
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There are 3 questions that you need to ask yourself about your signature offer... and the answers will help you sell the heck outta it. If you're a service provider or coach who is just starting out, this episode will help you hash out a high-ticket signature offer. If you already have an offer but sales have slowed... keep listening, because answering these 3 questions might help you uncover the root cause of your slow season. What You’ll Learn in This Episode: The three essential parts of every offer (most people focus on the wrong one!) Why you should start with a signature offer NOT a group program The mistake that everyone makes when pricing their offer—and how to fix it How to position your offer so that people actually want to buy it Why pricing should never be the first thing you lead with If this episode gave you an aha moment, screenshot it and tag me! I’d love to hear what stood out for you. If you want to really go all in on growing your business with professional-level social media marketing, come join me inside Magic Marketing Machine, where I'll help you get clients from Instagram. ➡️ Download Stacey’s Free Resource: 5 Steps to creating your irresistible Signature Offer: https://www.staceybrassrussell.com/signature-offer-mini-course-jenna Download The High-Converting Event Playbook: https://www.staceybrassrussell.com/high-converting-event-playbook-jenna Her Podcast Episode we mentioned (Passionate & Prosperous podcast) “6 Figures is Just a Math Problem”: https://www.staceybrassrussell.com/featured-podcasts/10 Follow Stacey on Instagram: https://www.instagram.com/staceybrassrussell/ ➡️ Jenna's podcast episode we mentioned: The TRUTH about selling digital products (BTS of $15K in 1 month with a low ticket offer) from the Shiny New Clients Podcast! https://open.spotify.com/episode/5fh0Q7iPsbmAY6txtzMtH7?si=XdP_7R4MT4ic9PIUB5e-og DM me on Instagram: @jennaspaige ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
How do you use trial reels? What is this new Instagram feature all about? In this episode you'll find out not only what trial reels are all about... But how the savviest creators on the internet are actually using them to get more reach and followers. FREE STUFF ⬇️ Get the 6 B-Roll Reel Formulas every reel follows: https://parkdale-republic.lpages.co/opt-in-b-roll-freebie/ A Guide to setting up your first ManyChat automation: https://parkdale-republic.lpages.co/manychat-freebie/ ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
Today's story comes from inside a PR campaign where we used tactics you'll wish you didn't know about. EEK. In a internet dominated by misinformation, it's so important we have social media literacy and get savvy to the tactics being used to persuade us. This episode will help. Your feed is designed to keep you engaged—and sometimes angry—by feeding you divisive content. Bots and PR companies are paid to hype up narratives that suit their employers. In this episode we'll look at evidence of this, from the Justin Baldoni and Blake Lively scandal, to Russian bots and election interference. (Don't worry, I still keep it pretty light) Key Takeaways: Know Your Media: Be aware of what you consume; not everything online is true. Question the Algorithm: Understand that platforms feed you content based on your interactions, creating echo chambers. Intentional Consumption: Choose reputable sources and diverse viewpoints to double check your own info and bias. Content Integrity: Create content that reflects your honest voice and contributes positively. Share your thoughts on Shiny New Clients and lemme know what you wanna hear more of! Message me on Instagram: @JennasPaige . Your feedback helps shape future episodes that truly serve you. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
In this super quick episode, Jenna shares a powerful lesson she learned from an unexpected source—a flourishing orange tree. When I first entered the business world, I was unfamiliar with the concept of "mindset" and how the thoughts in your head affect your decisions (and business growth). During a standing weekly chat with my friend Alicia Wood, I was struck by the abundance of an orange tree in my yard. This tree, overflowing with fruit, became a vivid analogy for abundance: even when it seems bare after harvesting, it remains a source of endless potential. In business, seasons of growth, rest, and recovery are natural. Embrace these cycles. Remember, a day of low sales doesn’t define your worth as a business owner, just like an orange tree remains an orange tree even when not full of fruit. Think of this episode next time you’re in the produce aisle. For more actionable tips on balancing your business mindset and content strategy, visit www.magicmarketingmachine.com or connect with social media marketing expert, Jenna Harding, on Instagram www.instagram.com/jennaspaige ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
1 How to scale your course/membership with an affiliate program (with Laura Sprinkle, founder of Rootabl) 21:34
Have you thought about starting an affiliate program to scale your business? Do not sleep on this episode! Affiliate program expert, Laura Sprinkle, just stopped by to share a goldmine of info like... How some of the biggest names in online business are using collabs to massively increase revenue How to know you're ready to launch an affiliate program The best materials and assets to provide your affiliates Back end data that will help your affiliates follow up with leads, and how to find it Mindset hangups your affiliates might face, and how to coach them through it Tons of ideas for motivating your affiliates to help them succeed Laura is the founder of Rootabl, an intuitive affiliate tracking platform designed for course creators, membership owners, and digital entrepreneurs. Wanna give Rootabl a try? GET 10% OFF (with affiliate link 😂) https://rootabl.com/special-offer?rootabl=jenna-harding Laura's Program: Rock Your Affiliate Program https://laurasprinkle.com/lets-rock-together/ ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
In this episode, Jenna dives into what Super Bowl commercials can teach you about content marketing. As a self-proclaimed marketing nerd, she breaks down the key lessons behind those high-budget, storytelling-driven ads and shows how they translate to creating effective content on social media. Jenna explains that many business owners mistakenly turn their content into ads by overloading posts with sales pitches instead of telling engaging stories. Instead, think of your account as a magazine filled with diverse stories rather than a flyer loaded with ads. This approach is the backbone of her Growth-Nurture-Sales strategy: Growth Content: Posts that attract views and drive engagement. Nurture Content: Posts that build trust and deepen relationships. Sales Content: Posts designed to convert without pressuring every single piece. By clearly defining the role of each post, you can stop worrying about every view and focus on creating a content mix that resonates with your audience and grows your business. Start by asking yourself with every post: “Is this growth, nurture, or sales content?” For a complete, proven strategy to create better content faster, join Magic Marketing Machine. Visit www.magicmarketingmachine.com or check the free training below to learn how to transform your social media marketing into a magazine-like experience that attracts and converts your ideal clients. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
Want to make social media content faster? *Step into my office*. In this episode, I shares my hard-earned strategies for streamlining content creation. Drawing from my early days juggling multiple accounts and last-minute deadlines, I reveal how I created time-saving processes by batching steps rather than individual posts. Learn how to generate dozens (even hundreds) of content ideas in one session, eliminate task switching, and leverage proven tools—like Canva templates, hashtag automation, and caption formulas—so you can produce consistent, high-volume content without the stress. Batch Your Process: Focus on batching each step (ideation, filming, editing, copywriting, hashtagging) instead of creating one post at a time. Idea Jen erator: Use a brainstorming session to create a large pool of content ideas, so you’re never scrambling for inspiration. Quickie Content Types: Embrace simple, off-the-cuff posts that require minimal setup but still engage your audience. Quantity Matters: Posting more frequently multiplies your reach and gives you more chances to connect with your ideal audience. Systems & Shortcuts: Utilize ready-to-use Canva templates, reusable caption formulas, and automated hashtag tools to speed up your workflow. Ready to work smarter, not harder? Check out the free training at www.magicmarketingmachine.com and discover how Magic Marketing Machine helps service-based entrepreneurs to create content faster, manage your Instagram in just 15 minutes a day, and attract more clients. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
Ok sure, maybe we can't "eliminate" it... But we sure can minimize it, by making some practical changes to your new business. In this episode, I share how to chip away at the stress of running a business—bit by bit, like melting a big block of ice. I'll opens up about her early experiences in her 20s, juggling multiple jobs to fund a California adventure, and realizing that the relentless grind left me accustomed to high stress. You'll walk away from this episode with practical tips to reclaim your time and lower your stress levels without overhauling your entire life. Melt Stress Gradually: It’s not about a complete life overhaul. Focus on reducing stress little by little. Set Boundaries: Limit your calls to predetermined days (e.g., Tuesdays and Thursdays) to avoid constant interruptions. Eliminate Task Switching: Batch similar tasks together—ideating, filming, editing, and posting—to save precious time. Adopt a Morning Routine: A consistent routine (even if it’s as simple as watching a daily news recap with your breakfast) can help transition you from chaos to clarity. Choose Ideal Clients: Work with clients who energize you rather than drain you. Your ideal client should light you up, not burn you out. If you wanna spend less time on social media, and make client-attracting content faster , don't forget to check out the free training linked below. It'll tell you how working with me inside Magic Marketing Machine helps service-based entrepreneurs to create content efficiently, manage your Instagram in just 15 minutes a day, and attract ideal clients without burning out. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
Let's dig into the long-standing marketing debate over "how-to" content—why some experts say it “doesn’t sell” and others swear by giving away as much as possible. The truth lies somewhere in the middle. I'll share a “hot dog stand” analogy, that'll forever help. you remember how to choose how much value to give away for free online, while reserving your premium material for paying clients. If you’re a service-based entrepreneur struggling to strike this balance on social media, this episode has the clarity you need. Value Isn’t Just ‘How-To’: Inspiration, entertainment, and unique behind-the-scenes glimpses all count as valuable for your audience. Why Some Say “Don’t Post How-To”: Step-by-step guides alone don’t typically convert followers into clients. They need more than just instructions. Hot Dog Stand Analogy: Don’t give away the hot dog; offer the relish, the factory tour, or the backstory. Provide valuable insight without sacrificing your paid expertise. Marketing Psychology Still Matters: How-to content can be powerful, but you also need posts that address objections, share your story, and nurture audience trust. Mindset Shift: Stop overthinking “value.” Think about what your audience finds genuinely helpful, and remember that value has many shapes—education, emotion, connection. Check out the free training below, to see how Jenna’s Magic Marketing Machine program helps service providers master Instagram and run their accounts in under 15 minutes a day—without giving away the whole farm. ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
1 When to hire an executive assistant (and why you keep putting it off...) with Monique Helstrom 19:52
Meet Monique Helstrom , former Chief of Simon Sinek’s team, who's now made a career of helping Executives and Assistant's create symbiotic, profit-generating relationships. In this episode, hear how the right support person can boost productivity in your business by up to 50%, and how to navigate those first (often messy) steps of sharing passwords, delegating tasks, and trusting someone else with the innermost details of your business . Monique also shares three unconventional ways to get more clients—from treating employees well to leaning into referrals and focusing on how your company presents itself to the world (a.k.a. “executive presence”). If you’ve been thinking about hiring an assistant—or just need better collaboration with the one you have—this episode is a must-listen. Some takeaways... It’s Supposed to Be Work (At First): Don’t expect instant relief. Onboarding a great assistant is an intimate process that requires time, clarity, and trust. Female Entrepreneurs, Take Note: You can do everything, but you don’t have to. Let go of the guilt and you'll see the ROI of having support. Sh t You Hate vs. Sh t That Moves the Needle: Offload tasks that drain your energy or aren’t in your zone of genius—especially those that don’t push your business forward. 3 Ways to Earn More Clients (Unconventionally): Treat Your Employees Well: Happy employees are your best brand ambassadors. Focus on Referrals: Stay top of mind with past clients—you’ll be amazed by how many people they can send your way. Mind Your “Executive Presence” (Business Persona): Align the way you speak and act with the brand you want to convey to potential clients. Need help bridging that executive–assistant relationship gap? Connect with Monique at www. MoniqueHelstrom.com . ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
Here are 3 hacks business owners are using to create more content, way faster. Ever feel like you’re juggling a million things—client work, receipts, endless to-dos—yet you still need to show up on social media to grow your business ? In this episode, Jenna shares realistic, no-fluff tips to streamline your social media marketing so you spend fewer hours scrolling and more time on the activities that matter. From deciding when you actually want to scroll to moving tasks off your phone, these strategies help you maximize every minute and reduce overwhelm. Plus, learn how building sustainable habits around content creation can help you discover hidden pockets of time. Choose Intentional Scrolling: Don’t open Instagram/TikTok to find ideas; set aside time purely for consuming or purely for creating. Have a Content Strategy: Relying on half-baked post concepts (like Jenna’s Growth-Nurture-Sales method) means no aimless scrolling for inspiration. Leverage Your Computer: Typing, scheduling, and archiving content on a keyboard is faster than doing everything on your phone. Build Better Habits: The more you see results from consistent posting, the easier it becomes to keep going. Speedy Video Tricks: Use quick filming/editing tactics (like filming one clip multiple times and trimming on the spot) to create content faster. If you’re a busy entrepreneur looking to boost engagement, leads, and sales on social media (without adding another layer of stress) you need to watch this free training. This is how our clients do it: https://parkdale-republic.lpages.co/evergreen-webinar-registration/ ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
The easiest way to get views on Instagram in 2025? The B-Roll Reel. You can film 'em in under a minute, and with these 6 Text Formulas, you can start growing ASAP. In this episode, Jenna reveals why B-roll Reels have become one of the most consistent and effortless ways to create engaging Instagram content. Think of it as the 2025 update to the old “text graphic” trend—only with a simple background video (you sipping coffee, walking down the street, or even just steam rising from a mug). You don’t have to talk or match the video to the text—it’s all about captivating viewers with on-screen copy, quick visuals, and strategic looping. Jenna breaks down six essential formulas and shares how to keep people watching longer with hooks, reveals, and more. B-Roll Basics: You don’t need fancy footage. A 5–7 second clip of literally anything can become your reel’s background. Six Proven Formats: From “Question + Answer” to “Backwards Storytelling,” Jenna outlines tested structures to boost watch time and engagement. Why B-Roll Works: More views, longer watch times, and easy production = consistent traffic to your business, marketing, and social media marketing profiles. Advanced Strategy: Add loops to increase replay value, but remember strong messaging is what truly converts followers to clients. Free PDF & Program Info: Grab Jenna’s new B-roll Reels PDF for the six formulas plus real examples. And if you’re ready to go deeper, check out her Magic Marketing Machine program for entrepreneurs looking to master Instagram in under 15 minutes a day. ✨ TAP HERE to get the BEST B-Roll Reel Text Formulas (Free PDF): ➡️ https://parkdale-republic.lpages.co/opt-in-b-roll-freebie/ Enroll in Magic Marketing Machine for a full Instagram growth strategy—and start posting your own B-roll reels today! ➡️ https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
These predictions are not for the beginner business owner like most of my episodes… We’re going deep on strategies and trends that Instagram, Meta, ManyChat, AI and social media at large are moving toward this year. Special guest Marketing Strategist, Business Coach and Meta Ads Expert Caley Dimmock shares her Meta Ads predictions. Arshiya Fathima (Shiya) ManyChat expert tells us just how much deeper and more advanced business owners can go using ManyChat, bots and AI customer service agents. I’ll reiterate a prediction I stole from Gary Vee (he couldn’t be here due to being very famous) We touch on: The TikTok ban The rise of Threads Harnessing authenticity and personality as a superpower over AI An Easter Egg Adam Mosseri dropped about how AI and augmentation will play a role visually, in 2025 ChatGPT and it’s place in all of this This episode is not for the easily overwhelmed! And remember, you don’t need to do all the things. But just by knowing what might be to come, you’re getting ahead of the marketing game. Get Caley Dimmock’s Freebie ⬇️ High converting ad creative checklist: https://bettermetaads.com Connect with Shiya ⬇️ Facebook profile: https://www.facebook.com/arshiya.fathima.908 Manychat verified partner: https://manychat.com/agency/listing/9827 🎉 Get Jenna’s ManyChat Freebie! Set up your first simple, strategic automation and learn the strategy behind Manychat: https://parkdale-republic.lpages.co/manychat-freebie ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
It's time you had a follower growth spurt, and in this episode I'm gonna tell you how to do it. First, we talk one of the biggest mindset blocks that keeps business owners from posting content consistently and acting on their ideas... Then I give you the kick in the pants you need to get out there and speak to your audience. 💥 Enroll in Magic Marketing Machine : https://www.magicmarketingmachine.com ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
Wanna get your small business featured in magazines, podcasts and mainstream media? This is how to do it... In this episode, Gloria Chou breaks down the myths around PR and shows how even new, unknown founders can secure top-tier media coverage in outlets like The New York Times and Wall Street Journal . After having journalists slam the phone on her dozens of times, Gloria started to uncover patterns in her pitches that made journalists actually hear her out. She took her experience and created a signature framework (the "CPR Method") which helps her clients craft pitches that resonate with journalists. Today we chat about... Defining PR: Earned media that builds trust and organic visibility— AKA journalists talking about you, rather than you talking about yourself. CPR Pitching Framework: Start with what’s relevant (seasonality or trending topics), deliver a strong point of view , then briefly share your credibility . Position for Journalists, Not Customers: Focus on the story or insight that appeals to an outlet’s audience. Seasonal Angles & Contrarian Takes: Use data, newsjacking, or timely themes to stand out and get those “yes” responses. Watch Gloria’s free PR masterclass at www.gloriachoupr.com/masterclass to see exactly how her CPR method can help your business get more exposure. Connect with Gloria on Instagram @gloriachoupr ✨ Tap here to watch a FREE masterclass on “How To Get Clients From Instagram (without wasting hours glued to your phone)" https://parkdale-republic.lpages.co/evergreen-webinar-registration/ Tap here to get your free Posts That Sell Template (This caption got us 10 sales calls in 3 hours) https://parkdale-republic.lpages.co/10-sales-calls-new 🎉 Tap here to work with Jenna inside Magic Marketing Machine (or MMM+)! https://www.magicmarketingmachine.com Music by Jordan Wood Hosted by Jenna Harding (Warriner), Creator of Magic Marketing Machine…
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